Top 5 Social Apps on Android in Bulgaria Q1 2022

In the first quarter of 2022, the top five social apps on the Android platform in Bulgaria showcased diverse performance trends in terms of downloads, revenue, and active user engagement. The data, sourced from Sensor Tower, provides valuable insights into the market dynamics of these popular applications.

TikTok from TikTok Pte. Ltd. saw a notable increase in weekly revenue, peaking at approximately $39.7K in the week of January 31. Weekly downloads fluctuated, with a significant spike to about 15.8K in the final week of March. Active users remained relatively stable, averaging around 850K throughout the quarter.

Instagram, published by Instagram, experienced a consistent user base with weekly active users hovering around 950K. Downloads varied, reaching a low of about 5.9K in mid-February and a high of roughly 18.9K in the last week of December. Revenue for Instagram remained minimal, with only negligible amounts reported in January and February.

Facebook by Meta Platforms, Inc. demonstrated steady active user engagement, consistently maintaining over 2.6M weekly active users. Revenue peaked at approximately $1.5K in mid-February, while weekly downloads saw a high of about 8K in mid-March.

Facebook Lite, also from Meta Platforms, Inc., showed a stable download pattern, peaking at around 6.1K in the last week of March. Active users remained steady, averaging around 154K throughout the quarter.

Shorts VotTak: Short Video App from Om Newgen Technologies had a significant spike in downloads in early January, reaching approximately 19.4K. However, downloads and active users declined steadily throughout the quarter, ending with minimal activity by the end of March.

For more detailed insights and analytics on the performance of these apps, visit Sensor Tower.